SEO Expert Guide – Ongoing Monitoring of Results

Within the Guide, you have, so far, learnt the way to plan for and execute a search engine optimization plus promotion strategy. However , this is not the one-off process, but an ongoing and iterative process, where you tweak plus refine towards ever better ranking.

To inform this iteration, it is vital which you objectively monitor your performance, using measurable indicators and statistics.

(a) Tracking PageRank (PR)

As I have indicated previously in the Guide, you can find the Google PageRank at any time by using the Search engines Toolbar.

Bear in mind that the PageRank system is a logarithmic system, where the common page rank of all pages on the web is just 1 . 0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, because an increase in the PR of one site is effectively offset by a small reduction in the PR of every additional site (so that the average remains at 1).

As the internet is definitely growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, getting equal). You can predict how your own PageRank might change in the near future by using Rustybrick’s PR Predictor Here is more information regarding serp seo api look at our own web page.

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